Salesforce and Amazon Web Services (AWS) have introduced Agentforce 360 for AWS, a move designed to put the Salesforce Agentforce autonomous AI agent build and deployment service more directly in the hands of AWS customers.
Billed as more than just chatbots or basic RPA, Salesforce claims that Agentforce can handle complex human business tasks spanning sales, service, and marketing, with multi-step actions that channel real-time data from multiple sources. Agentforce 360 is the 2025 iteration of the platform, featuring an updated brand name, designed to suggest a ubiquitous ability to dovetail all business logic and all data sources.
What’s Inside Agentforce 360 for AWS?
Under the covers, Agentforce 360 for AWS appears to run fully on the global infrastructure of AWS and provide access to proven foundation models through Amazon Bedrock.
Described as a co-innovated offering, the companies pledge to provide enterprises with a secure path to addressing three “critical roadblocks” in enterprise AI adoption: trust, governance and time to value.
Available in AWS Marketplace early next year, this service provides a secure, compliant foundation for deploying trusted agents at scale. It streamlines AI procurement and accelerates ROI through buying, billing and aligned customer incentives.
“Our joint customers want AI agents that are powerful, can be trusted and align with their cloud investments,” said Brian Landsman, CEO of AppExchange and EVP of global partnerships, Salesforce. “Agentforce 360 on AWS delivers that – with trusted guardrails and a simple path to get started by purchasing through the AWS Marketplace, helping them make the most of their existing commitments.”
Bedrock Builders, Prompt Perfection
Agentforce 360 on AWS uses Amazon Bedrock for Agentforce’s reasoning engine and will give customers access to Amazon Bedrock’s selection of foundation models from AI companies for prompt builder capabilities.
“Agentforce 360 for AWS makes it easier for customers to discover, deploy, and innovate with AI agents on AWS infrastructure. By bringing together Amazon Bedrock’s model selection with Salesforce’s trusted platform, we’re giving enterprises the security, flexibility, and procurement simplicity they need to accelerate their AI initiatives,” said Ruba Borno, VP of global specialists and partners at AWS.
With protective guardrails and the ability to deploy high-value generative AI agents, the companies say that Agentforce 360 on AWS allows customers to build and use agent reasoning and data entirely within the Salesforce Trust Boundary.
The Trust Boundary is built natively into the Salesforce Platform through Hyperforce (Salesforce’s infrastructure architecture that runs its platform on public cloud) and secured by the Agentforce Trust Layer. This enterprise-grade architecture ensures every customer can adopt AI with confidence. It creates a secure, controlled perimeter where LLM traffic remains within Salesforce’s private AWS cloud.
This enables key controls, i.e., guaranteeing customer data is never stored or used for training by external providers. It also ensures the entire agent workflow, from initial data access to final action, is fully governed, auditableand compliant.
- Agentforce 360 Platform’s Atlas Reasoning Engine delivers transparency in how agents think, plan and act. With Agentforce 360 for AWS, this engine can be powered using Anthropic’s Claude models hosted on Amazon Bedrock. This is useful in highly regulated industries where an immutable audit trail for every action is automatically generated for regulatory requirements.
- Agentforce 360 Prompt Builder brings generative AI to life with relevant prompts grounded in the customer’s own data. Within Prompt Builder, the companies say that users get model optionality, including select Claude models and Amazon models such as Nova Lite and Nova Pro.
Consolidating AI Spend
Agentforce 360 on AWS allows customers to consolidate AI spend across their stack, unlock additional purchasing incentives and manage Salesforce offerings with a single view across IT spend. Users can also take advantage of private pricing and consolidated billing through AWS, providing a way to use pre-approved budgets and simplify procurement.
Agentforce 360 for AWS will be available in AWS Marketplace in early 2026.
