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Mo. Abubakar Lala

About the Author:

Mo. Abubakar Lala is chief operating officer of RS Gonzales, a US digital marketing agency. He is also founder of Soltiks (Private) Limited, which provides marketing agencies with permanent team members trained in AI, including agentic AI specialists.

Disclosure: RS Gonzales pays Anthropic for its Claude seats, and a number of RS Gonzales team members are employed through Soltiks. AI tools helped with research and drafting; the examples and the argument come from my own work, and I reviewed and

Articles by Mo. Abubakar Lala

Your AI Invoice Shows What You Paid. Seat Yield Shows What You Got

November 13, 2026

Flat-rate AI subscriptions make spending predictable, but they can leave finance teams guessing about the value they’re receiving. A new metric called seat yield compares AI usage valued at published API rates against monthly subscription costs, offering a clearer picture of how much work paid AI seats are delivering. One digital marketing agency recorded a 16× seat yield and is experimenting with a shared job queue to make better use of existing subscriptions without sharing user credentials.

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