María Sara Roberts is a director at Propeller, where she leads digital transformation initiatives and oversees the firm’s data and business insights service line. With a focus on aligning business goals with actionable, insight-driven strategies, she helps organizations harness data to drive sustainable growth and operational efficiency. María Sara has partnered with organizations across technology, retail, hospitality, e-commerce, and the nonprofit sector, bringing a versatile perspective shaped by experience in engineering, marketing, operations, and training.
Her expertise spans AI enablement, strategic planning, and analytics, and she’s known for her ability to bridge strategy with execution. With a foundation in consumer behavior, market research, and tech-enabled innovation, she approaches complex challenges with a holistic and data-informed approach and designs solutions that are built to scale and evolve. Maria Sara holds a master’s degree in data analytics and business intelligence from INCAE Business School and a bachelor’s degree in business management and entrepreneurship from Babson College.
