About the Author: Dennis DeGregor

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Dennis DeGregor serves as VP, Global Experience Data Practice, Ogilvy/Verticurl (https://www.verticurl.com). Dennis is the lead data strategy advisor for Fortune 500 brands globally on enterprise CX transformation, analytics, and leveraging technology for competitive business advantage. He has written numerous books on the subject of enterprise data, strategic AI, and leveraging the global Internet for competitive advantage through data-driven CX transformation.
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