Box Inc. is getting into the artificial intelligence (AI) agents game, but with a twist.
The enterprise software company on Tuesday introduced Box AI Studio, a “mix-and-match” approach that lets organizations choose competing models to use on individual projects. An administrator, for example, could power Box AI with Anthropic Claude for HR-related prompts while applying OpenAI’s ChatGPT 4.0 to technical workflows. On top of that, customers will be able to deploy specialized, permissions-integrated AI agents that address specific use cases securely.
Additionally, the company unfurled Box Apps, which simplifies the task of building applications for contract management, invoice processing and employee onboarding, and Enterprise Advanced, a new plan that combines the Box Intelligent Content Management platform into a single offering.
“We know AI is entering the workforce” in augmenting and assisting employees and putting a premium on accurate, secure datat, Box CEO Aaron Levie said in during a keynote speech at the BoxWorks conference in San Francisco. “We are going to see all new ways in which we automate the enterprise. However, a lot of organizations have … data silos.”
Box’s new products allows users to generate additional value from unstructured data, said Holly Muscolino, group vice president of workplace solutions at market researcher IDC. “Its ease of use, regional deployments, and strong security capabilities make Box a good option for organizations of all sizes that are looking for a modern SaaS intelligent content cloud services platform,” she said.
Indeed, Box is poised to be among the big winners in the AI sweepstakes as enterprises snap up and deploy AI agents. It joins a long list of recent devotees to AI agents that include Microsoft Corp., Salesforce Inc., ServiceNow Inc., Cisco Systems Inc. and Microsoft’s LinkedIn.
Another early leader in the AI sweepstakes is Tesla Inc., according to at least one prominent Wall Street analyst. Wedbush Securities analyst Dan Ives believes a deregulatory approach to AI by the Trump Administration, coupled with a hardline stance against Chinese EV car makers, will lead to a spike in Tesla shares over the next year.
“The next step in this broader Tesla strategic vision begins, which is the autonomous and AI era as we believe Tesla remains the most undervalued AI play in the market today,” Ives said in a note to investors Monday. “In essence, Musk made a strategic and big bet on a Trump White House win that will be known as a ‘bet for the ages’ for TSLA bulls as now Tesla and Musk are set to reap the benefits from a new friendlier regulatory era in the Beltway ahead.”
