Synopsis: In this Techstrong AI video, Phil Libin, CEO of mmhmm, explains why the real impact generative artificial intelligence will have on the creation of digital content, such as movies, is not likely to be as compelling or engaging as many organizations might expect.

In this insightful interview, Phil Libin, CEO of mmhmm, discusses the current state of AI, particularly focusing on large language models (LLMs) and their overhyped nature. Libin points out that while there is indeed potential for LLMs to contribute to useful innovations, the massive hype surrounding them often overshadows their actual capabilities. He believes that while LLMs are elegant tools for certain tasks, they are far from achieving advanced reasoning or general intelligence. Instead, their real value lies in creating useful, everyday tools that pass what he refers to as the “toothbrush test” – technologies used consistently without fanfare because they are genuinely helpful, like Apple’s recent developments.

Libin also discusses the challenges AI presents, especially in terms of generating low-quality content or what he refers to as “bullshit jobs” that contribute little value. While acknowledging that generative AI can assist in automating mundane tasks, he warns against the risk of it lowering the quality of content across the internet. However, he remains optimistic that AI can still enhance productivity and creativity when used correctly, offering new tools for communication and content creation. Despite the current sea of mediocrity, he believes high-quality, innovative work will still stand out as AI continues to evolve.