LAS VEGAS – SoundHound AI Inc. is transforming how consumers interact with technology in their vehicles. The company on Monday announced a major expansion of its voice commerce capabilities powered by the company’s Amelia 7 agentic artificial intelligence (AI) platform.
The conversational AI specialist revealed at CES 2026 that drivers will soon be able to order food, book restaurant reservations, pay for parking, and arrange travel through voice commands from their vehicle’s dashboard.
The company also demonstrated Vision AI for vehicles for the first time, marking a significant evolution in automotive AI assistants.
Building on last year’s debut of in-vehicle voice ordering, SoundHound’s 2026 platform orchestrates multiple AI agents that can execute complex tasks and transactions on behalf of drivers. The expanded commerce capabilities include restaurant reservations through OpenTable, parking payments via Parkopedia, takeout ordering from thousands of U.S. restaurant locations, and flight and hotel bookings.
Beyond commerce, the platform integrates practical vehicle management features such as intelligent diagnostics, service appointment scheduling, and dealership bookings. The system also connects with popular calendar, email, and messaging services through Model Context Protocol (MCP), enabling users to schedule hands-free meetings while driving.
The Amelia 7 platform’s architecture supports agents optimized for MCP and Agent-to-Agent (A2A) protocols, creating an open ecosystem where businesses from large enterprises to original equipment manufacturers can deploy custom-built agents, pre-built solutions, or third-party agents from outside SoundHound’s ecosystem.
“After decades of websites and mobile apps, we predict this is the way businesses will interact with customers in this new era of AI,” SoundHound CEO Keyvan Mohajer said. He emphasized the company is showcasing an entire ecosystem of AI agents capable of performing tasks across vehicles, televisions, and other devices, with voice as the primary interface.
SoundHound’s new Vision AI capability combines the vehicle camera’s real-time visual perception with the company’s Polaris speech recognition, natural language understanding, and text-to-speech technologies. The integration allows in-vehicle assistants to both see and interpret the surrounding environment while maintaining hands-free, safe operation.
Practical applications include identifying landmarks, translating road signs, calling phone numbers from billboards, and providing information about recently passed highway exits.
When combined with the agentic commerce platform, these technologies promise to unlock unprecedented levels of information discovery, entertainment, and interaction from the driver’s seat through natural speech.
“AI is one of the three megatrends, specifically agentic AI, at CES,” Brian Comiskey, senior director of innovation and trends at the Consumer Technology Association, the organization that runs CES, said in an interview. “What SoundHound is doing shows what is possible with autos in a consumer-friendly application.” (He added the two other megatrends are digital health and engineering of tomorrow for uses in agriculture and energy.)
