Google-parent Alphabet on Friday pledged to invest up to $40 billion in Anthropic – the latest escalation in Big Tech’s arm race for artificial intelligence (AI) dominance.

The pact starts with a $10 billion cash infusion, valuing the San Francisco-based AI startup at $350 billion. The remaining $30 billion is contingent upon Anthropic hitting specific performance milestones.

The mega-investment mirrors a nearly identical move by e-commerce giant Amazon.com Inc., which recently promised to plow as much as $25 billion in Anthropic, highlighting a rare consensus among rivals that Claude AI models are essential infrastructure for the future.

The partnership deepens a complex relationship where Google acts as both a primary benefactor and a direct competitor. While Google’s Gemini model competes for the same enterprise and consumer users as Claude, the search giant stands to benefit significantly from providing the backend infrastructure.

Much of Google’s multi-billion-dollar commitment is expected to flow back into its ecosystem. Anthropic will utilize Google Cloud’s division and custom Tensor Processing Units (TPUs) to support the “inevitable strain” on its infrastructure. The circular investment model, in which tech giants fund startups that then spend that capital on the backers’ own cloud services, has become the standard blueprint for AI development, paralleling Microsoft’s multibillion-dollar alliance with OpenAI.

Anthropic, founded in 2021 by former OpenAI executives, has seen its annualized revenue roar past $30 billion. Growth has been driven largely by the success of Claude Code, a specialized tool for software development, and Claude Cowork, an assistant for general knowledge tasks. However, the popularity has come with growing pains, including frequent service outages and capacity limits during peak hours.

To address bottlenecks, Anthropic recently secured 5 gigawatts of computing capacity through a joint effort with Google and Broadcom Inc.

“Our users tell us Claude is increasingly essential to how they work,” said Anthropic CEO Dario Amodei. “This collaboration allows us to build the infrastructure to keep pace with rapidly growing demand.”

The deal arrives at a vulnerable moment for OpenAI, Anthropic’s chief rival. While OpenAI remains a market leader, recent internal controversies and public criticism regarding its compute capacity have allowed Anthropic to capture significant market share.

With Google now holding an estimated 14% stake in Anthropic — up from its initial $300 million investment in 2023 — the lines between independent startups and the tech conglomerates that power them continue to blur. And as these frontier AI labs require increasingly vast amounts of capital and energy, the ability of companies like Google and Amazon to provide both cash and specialized hardware remains the ultimate gatekeeper to AI supremacy.