ServiceNow and Google Cloud announced an expanded partnership aimed at maximizing the impact of generative AI (GenAI) and automation across enterprise operations. The collaboration brings ServiceNow’s Now Platform and workflow solutions to Google Cloud Marketplace, and introduces deeper integrations with Google Cloud’s AI, analytics, and productivity tools.
The move aligns with ServiceNow’s broader AI strategy, positioning the Now Platform as the central “AI control tower” for enterprises looking to orchestrate AI-powered workflows across their organization. The goal is to make enterprise AI adoption more seamless and impactful, enabling businesses to improve decision-making, automate workflows and optimize operations at scale.
“Making ServiceNow available on Google Cloud Marketplace removes complexity and helps businesses maximize the ROI on their AI and cloud investments,” Pat Casey, chief technology officer and executive vice president of DevOps at ServiceNow, said.
The marketplace launch will occur throughout Q2 and Q3 across various regions.
Casey explained that many enterprises struggle with fragmented cloud strategies that limit their ability to realize full return on their investments.
“Lack of integration is a major barrier to realizing the full ROI of cloud transformation,” Casey said. “By combining the power of our platform with Google Cloud’s AI infrastructure, businesses can maximize their investments while ensuring seamless integration with existing systems.”
A key feature of the partnership is the ability to connect enterprise data with AI-powered insights. Using BigQuery, organizations will be able to extract valuable insights from structured and unstructured data, while ServiceNow’s AI-powered automation transforms these insights into action. For example, BigQuery’s predictive maintenance models can be used to forecast equipment failures and instantly trigger automated maintenance alerts within ServiceNow, thus reducing downtime, boosting efficiency, and enabling real-time optimization of critical business operations.
One of the central components of the partnership is integration between ServiceNow’s CRM solutions and Google Cloud’s Customer Engagement Suite with AI. This enhancement will help enterprises to deploy AI-powered virtual agents capable of handling multi-step customer service interactions with greater accuracy and personalization.
Businesses will also be able to embed ServiceNow workflows directly into Google Workspace tools, streamlining IT and HR service management.
Meanwhile, employees will have access to ServiceNow data within Google Sheets and Google Chat that will reduce the need for context switching between platforms.
“AI-powered capabilities in Google Workspace will significantly streamline IT and HR service management,” Casey said. “By embedding ServiceNow insights directly into Google Chat and Sheets, we’re making it easier for employees to access critical workflows, automate routine tasks, and enhance productivity.”
For organizations in highly regulated industries, ServiceNow’s CRM, IT Service Management (ITSM) and Security Incident Response (SIR) solutions will now be available on Google Distributed Cloud (GDC). It is an air-gapped, isolated cloud infrastructure that is designed to meet regulatory and compliance requirements while enabling AI-driven automation.
“Highly regulated industries require cloud environments that provide security, compliance, and operational efficiency,” Casey explained. “By bringing ServiceNow’s solutions to Google Distributed Cloud, we’re helping businesses centralize workflows while maintaining the highest levels of compliance and security.”
With ServiceNow available on Google Cloud Marketplace, ServiceNow solutions can now be purchased and deployed through customers’ existing Google Cloud agreements, a level of integration which will help simplify procurement and enhance integration between AI-driven workflows and enterprise applications.
“Our goal is to make AI-powered business transformation seamless, giving enterprises the flexibility to scale their operations without added friction,” Casey said.
