Zetaris on Monday introduced a suite of agentic AI capabilities for financial services, including AI Digital Brokers, AI Bankers and other specialized AI solutions that could transform financial services.
“Whether you’re a bank wanting to turbocharge AI banking, an investment firm needing an AI broker, or an insurance company seeking an AI claims processor, we can rapidly tailor and deploy solutions to meet your specific objectives,” Vinay Samuel, CEO and founder of Zetaris, said in a statement.
The move by Zetaris is part of a shift by the U.S. financial services industry to adopt AI in some capacity, according to industry experts.
“Financial institutions will increasingly integrate automation and AI to address a combination of operational efficiency, risk management, and compliance challenges,” Abrigo CEO Jay Blanford said in an email. “With rising pressure from regulators, economic uncertainties, and complex fraud threats, banks and credit unions will deploy AI-driven solutions for enhanced monitoring, decision-making, and process optimization.”
For example, WorkFusion’s AI Digital Worker Evelyn is a virtual analyst hired by major banks to handle Anti-Money Laundering tasks like sanctions screening, adverse media monitoring, and politically exposed person checks. The collaboration between humans and AI frees up teams for strategic investigations while minimizing errors that could lead to expensive compliance failures.
The coming year should also see an increased adoption of digital wallets that safely secure digital identities and allow users to transact, travel, and verify identities.
Indeed, a new study found 74% of consumers are receptive to the idea of digital wallets or ID cards they can keep on their personal mobile devices. Businesses will do the same. Those who don’t offer a secure, customer-centric experience will “be at risk of falling behind early adopters who embrace this new wave of digital interaction,” said Patrick Harding, chief product architect at Ping Identity.
At the same time, the industry is being reshaped by an increase in password-less authentication that is “well overdue,” says Jim Taylor, chief product and technology officer at RSA Security. He points to an RSA global survey of more than 2,000 cybersecurity, identity and access management, and tech experts. It found 61% of respondents said their organization planned to implement password-less capabilities in the next year.
The growing influence of AI in banking and financial services is only likely to grow to combat a corresponding surge in cybercrime.
“Businesses are increasingly aware of the ‘dark side’ of AI, including deep fakes, misinformation and hallucination, to a point where they will seek concierge, high-touch, white-glove banking services to manage, protect and grow their assets in 2025,” DJ Kurtze, Five Star Bank San Francisco Bay Area President, said in an email.
