Salesforce Inc. on Tuesday opened a marketplace for artificial intelligence (AI) agents for enterprises in a bid to claim a significant slice of what it calls the $6 trillion digital labor market.
The San Francisco-based software company, which posted mediocre quarterly results last week, introduced AgentExchange, which lets developers and partners build and monetize AI components. The new marketplace is a cornerstone of Salesforce’s major push in the field of agentic AI; last year, it announced Agentforce to perform administrative tasks autonomously. AgentExchange’s more than 200 partners — Google Cloud, Workday Inc., Box Inc., and Docusign Inc., to name a few — are building pre-packaged agent solutions that businesses can implement without extensive technical expertise.
Google Cloud, for example, builds Agentforce agents leveraging Google Search and Vertex AI to provide real-time data insights. Workday, meanwhile, is streamlining employee self-service workflows such as onboarding,
benefits management, and career development.
One current customer, Goodyear Tire & Rubber Co., framed Salesforce’s new technology as critical to its ability to “enhance our speed, efficiency, and customer experience,” Goodyear CEO Mark Stewart said.
A particularly fertile market opportunity for Salesforce could be in healthcare, where nearly nine out of 10 people in the field say they work late daily to complete administrative tasks such as making appointments, finding providers, and verifying benefits.
“AgentExchange empowers customers to seamlessly integrate trusted AI solutions within their workflow,” Alice Steinglass, executive vice president and general manager of platform, integration and automation at Salesforce, said in a statement. “Now our developer community can directly tap the expertise of our partner ecosystem to get the right industry-specific solutions so they can build and implement AI agents, and be the pioneers turning their businesses into Agentforce companies.”
Salesforce officials said AgentExchange extends on Salesforce’s AppExchange, which has helped facilitate more than 13 million app installations. The new platform offers rigorously reviewed agent components that improve efficiency and automation across industries.
“When we launched AppExchange in 2005, it helped our customers get even more value from our platform with prebuilt apps, workflows, and integrations. It also gave our partners an opportunity to participate in the emerging cloud economy and build thriving businesses,” said Brian Landsman, executive vice president and general of global business development and partnerships at Salesforce. “With AgentExchange, we’re doing much the same — opening up Agentforce for partners, startups, and Agentblazers to participate in the digital labor market and build agentic AI on Salesforce.”
