Amazon.com Inc. is poised to join the artificial intelligence (AI) agent race with a little help from its technology partner and friend Anthropic.
The e-commerce powerhouse next week is expected to announce agents for AWS at its conference in New York, as first reported by TechCrunch. The idea is to create a marketplace on a software-as-a-service model, giving developers the flexibility to choose from subscription- or usage-based pricing for agents, as have rivals Google Cloud and Microsoft Corp.
Under AWS’s marketplace, Anthropic and other partners would be able to charge for access to their AI agents.
Amazon, which has invested $8 billion in Anthropic and is considering another multibillion-dollar investment according to the Financial Times, had no comment on the report.
The AWS-Anthropic tandem is likely to greatly benefit each company, as well as give other AWS agent marketplace partners a considerable boost.
AWS, the world’s most popular cloud infrastructure platform, gives Anthropic a massive platform to make its AI agents available to thousands of new customers, including many who currently use its rivals’ services. In turn, its exposure there may also tempt more developers to explore its application programming interface (API), which lets them create their own AI agents.
As Anthropic’s primary cloud provider, AWS will gain access to hundreds of thousands of graphics processing units (GPUs) to train and run its AI models.
At the service’s very core, AWS is positioning itself as a central hub for businesses to deploy and manage specialized AI agents, say industry experts.
“This app store for AI can help simplify the adoption of AI technologies across enterprises by offering ready-made solutions, eliminating the need for extensive in-house development,” Ron Westfall, an analyst at HyperFRAME Research specializing in AI and cloud computing, said in an email. “Moreover, I see that the marketplace can empower AI startups and developers by providing a direct channel to monetize their implementations and reach AWS’s extensive customer base, leveraging AWS’s cloud infrastructure for accelerated deployment and scaling.”
AI agents have dominated the news and product cycles of tech throughout 2025. Dozens of companies have dived into creating autonomous workers to perform lower-level tasks in what many consider the first major enterprise opportunity (of many) to monetize AI technology while increasing productivity and shaving costs.
In May, Microsoft introduced Agent Store as part of Microsoft 365 Copilot. Google Cloud in April announced AI Agent Marketplace so that developers and businesses can list, buy, and sell AI agents. Enterprise software players ServiceNow Inc. and Salesforce Inc. have similar agent marketplaces.
